You have a great product or line of products, and you want to reach more customers by starting an online store. Maybe you already have a brick-and-mortar business, or maybe your business is exclusively e-commerce. How do you get started?
We’re here to make sure your bases are covered. Every business is different, but there are several things you need to start selling products online:
A Storefront
You’ll need an online storefront (also known as a shopping cart) on which to display images and descriptions of your products. We recommend finding an e-commerce solution that includes features like shipping options and inventory tracking.
Payment methods
You can use a service like PayPal to collect payments, or you can use an SSL and merchant account to accept credit card payments. Read this article to learn more about SSL certificates.
Prices and promotions
Do some research on the competition and set competitive prices ... Read More
08
Apr2017
Reason #1 : NO Flexibility, Ownership or Ability to Negotiate Price
With PIGO Multimedia you get priority customer support. And the website you paid for is owned by you.
The core platforms for services like Squarespace, Wix, Yelp, Weebly or Hibu are not very flexible – you’re stuck with their proprietary hosting and iron-handed pricing, which is strictly on their servers.
You will ultimately invest a lot of time and money for a website that you are leasing. You do NOT own your website, they do.
As sample proof here is Squarespace’s fine print on their pricing page makes it clear.
And if you do not like their service or pricing, you will have to leave your website behind and start all over again. Wasting time and money.
Reason #2 : You Cannot Easily Edit Content on Your Site
With PIGO Multimedia, our websites have a CMS ( Content ... Read More
April 8, 2017smoke
04
Jan2017
Source: Barry Schwartz on August 7, 2014 at 12:45 am
Google To Give Secure Sites A Ranking Boost
Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost.
Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
Google also said based on their tests for the past few months, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results.
As ... Read More
January 4, 2017smoke
02
Jan2017
January 27, 2016 // 01:39 PM EST
SOURCE: //motherboard.vice.com/read/google-will-soon-shame-all-websites-that-are-unencrypted-chrome-https
Google wants everything on the web to be travelling over a secure channel. That’s why in the future your Chrome browser will flag unencrypted websites as insecure, displaying a red “x” over a padlock in the URL bar.
With this upcoming change in Chrome, Google makes it clear that the web of the future should all be encrypted, and all sites should be served over HTTPS, which is essentially a secure layer on top of the usual HTTP web protocol. Several companies and organizations have been pushing for more encrypted sites as part of a campaign to “Encrypt All The Things,” which consists of promoting more websites to abandon the traditional, less secure HTTP protocol and adopt HTTPS.
Currently, Chrome displays only an icon of a white page when the website you’re accessing is not secured with HTTPS, a green locked padlock when ... Read More
January 2, 2017smoke